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Veterinarians perform an ultrasound test on a dog in May at a pet hospital in Shenyang, Liaoning province. Provided to CHINA DAILY

Source: China Daily
Date: June 7, 2017

How This Book Was Written — And Why 

Owning a lovable, cuddly pet can unquestionably make one’s home life
better — and apparently, it can affect pet owners’ professional lives as
well. In fact, according to a new survey, people who have owned pets may
be more professionally successful, and this is definitely good news for
ambitious pet parents.

More students in China are choosing veterinary medicine as a career
thanks to rising salaries and the growing demand for animal care,
according to industry sources.

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During the first thirty-five years of the twentieth century, the
publishing houses of America printed more than a fifth of a million
different books. Most of them were deadly dull, and many were financial
failures. “Many,” did I say? The president of one of the largest
publishing houses in the world confessed to me that his company,
after seventy-five years of publishing experience, still lost money
on seven out of every eight books it published.


Up to 10,000 students graduate with majors in the field every year in
China, but the country is still short more than 1 million vets, said
Xiong Fuqiang, deputy Party chief ofNanjing Agricultural
‘s veterinary medicine school.

More people born between 1980 and 1989 are remaining single.

Why, then, did I have the temerity to write another book? And, after I
had written it, why should you bother to read it?

The survey was conducted by Kelton Global Research for Banfield Pet
Hospital, according to?Fast Company养只宠物吧,和自家二只读阿拉伯语原版书02。. The researchers surveyed 857
adults in the United States with a variety of careers, as explained in
the survey summary on Banfield’s website.

Few students, especially female students, wanted to become vets in the
past due to a heavy workload, low salary and bad working environment.
But we have had good applicants in the past two years, and more than 60
percent of them are female.

More people born between 1980 and 1989 are remaining single compared to
those who are 10 years older when they were at the same age, a survey
released on Tuesday showed.
一九七九 至 1987 年间)维持着单身状态。

Fair questions, both; and I’ll try to answer them.


He said that the average starting salary for veterinary graduates is
4,000 yuan a month, and in three years their earnings can surpass 10,000
yuan, higher than the salaries of many other majors.

Nearly one in five men and one in eight women in the age group have
never married, according to the survey conducted by the Center for
Population and Development Policy Studies at Fudan University and the
university’s Research Center for Dataology and Data Science. The survey
followed 1,200 Shanghai residents born during those years and their
families for the past eight years.
名八零后北京居民及其家中在过去七年中的变动。结果展现,在八零后人群中,近伍分叁(十分之三) 的男子、近八分之一 (百分之十二) 的女性,从没有过婚姻经历。

I have, since 1912, been conducting educational courses for business and
professional men and women in New York. At first, I conducted courses in
public speaking only — courses designed to train adults, by actual
experience, to think on their feet and express their ideas with more
clarity, more effectiveness and more poise, both in business
interviews and before groups.

Among the C-suite executives (CEOs, etc.) surveyed, 93 percent grew with
a pet in their home, with 78 percent claiming that growing up with a pet
helped cause their career success as an adult. Interestingly, 83 percent
of C-suite executives who participated said they grew up with a dog, 59
percent of them said they grew up with a cat, and 37 percent of them
said they grew up with another kind of pet. (You’re correct — these
numbers do not add up. It would seem that many of the people interviewed
grew up with multiple kinds of pets.)

Zhao Yanbin, vice-president of the school, said more Chinese families
are willing to spend money on their pets, including expensive medical

In 2005, the ration of men and women between 30 and 34 who remained
unmarried was 12 percent and 7 percent, respectively, according to
official figures.
亚洲必赢官网app(,官方发布的 2007 年多少显示,在 30 至 34 岁人群中,有 12% 的男子未婚,有
7% 的女子未婚。

But gradually, as the seasons passed, I realized that as sorely as these
adults needed training in effective speaking, they needed still more
training in the fine art of getting along with people in everyday
business and social contacts.


Animals share more than 90 percent of the same diseases with people.
They also have diabetes, heart disease and liver failure, he said. But
Zhao said medical expenses for pets-which are subject to less
regulation-can be double those for people.

“We cannot make a conclusion currently whether some in the age group,
especially those born between 1985 and 1989, are just postponing
marriage or have given up on marriage. We’ll try to find the answer
through the follow-ups,” said Shen Ke, associate professor from the
School of Social Development and Public Policy of Fudan University and
one of the research leaders.
“特定年龄段、非常是 一九八五 至 一九九零年间出生的人,他们是图谋延迟成婚,依然曾经放弃了成婚的动机,对此大家还不能够下结论。我们将要继续考查中间试验着去搜索答案。”这一次考察首领之一、复旦社会前行与公共政策大学的副教师沈可讨论。

I also gradually realized that I was sorely in need of such training
myself. As I look back across the years, I am appalled at my own
frequent lack of finesse and understanding. How I wish a book such as
this had been placed in my hands twenty years ago! What a priceless boon
it would have been.

So, how exactly does pet ownership cause career success? Well, according
to Banfield’s research, executives reported that their pet helped teach
them lessons like responsibility, creativity, empathy, discipline, and
organization, which have all been invaluable in the business world.

An MRI for pets can cost 2,500 to 3,000 yuan, while dialysis costs about
10,000 yuan.

The survey also found 40 percent of those responding cohabitated before
marriage, which used to be taboo in China, a country where people hold
traditionally conservative attitudes toward sex.
该研商还开掘,有 五分二的接受访谈者确定婚前同居。在中华,大家对性爱还持有古板一保险守态度,婚前同居也曾是件令人避讳的事务。

Dealing with people is probably the biggest problem you face, especially
if you are in business. Yes, and that is also true if you are a
housewife, architect or engineer. Research done a few years ago under
the auspices of the Carnegie Foundation for the Advancement of
teaching uncovered a most important and significant fact — a fact later
confirmed by additional studies made at the Carnegie Institute of
Technology.These investigations revealed that even in such technical
lines as engineering, about 15 percent of one’s financial success is due
to one’s technical knowledge and about 85 percent is due to skill in
human engineering — to personality and the ability to lead people.


Xiong said Nanjing, with 8 million people, had almost no pet hospitals
before 2006, but now it has more than 100. He estimated the pet care
market in China will keep increasing by 30 to 35 percent yearly.

Cohabitation contributes to the fact that people are getting married
late, according to the survey report.

For many years, I conducted courses each season at the Engineers’ Club
of Philadelphia, and also courses for the New York Chapter of the
American Institute of Electrical Engineers. A total of probably more
than fifteen hundred engineers have passed through my classes.They came
to me because they had finally realized, after years of observation
and experience, that the highest-paid personnel in engineering
are frequently not those who know the most about engineering. One
can forexample, hire more technical ability in engineering, accountancy,
architecture or any other profession at nominal salaries. But the person
who has technical knowledge plus the ability to express ideas, to
assume leadership, and to arouse enthusiasm among people — that
person is headed for higher earning power.

“At Banfield Pet Hospital, we’ve long recognized the special bond
between people and their pets, as well as the positive impact pets have
on our society,” Brian Garish, president of Banfield Pet Hospital, said
in a statement on Banfield’s website. “From the pet ownership lessons we
learned as children, to the ways our four-legged friends currently help
us evolve, connect with others, and stay grounded, our latest research
supports the notion we’ve had all along – that there may be a link
between pets and their ability to help shape us as people.”

A small pet hospital, which has fewer than 10 employees, can make more
than 10 million yuan a year, he said. A pet hospital affiliated with our
university receives at least 40 pets a day.

“For many, cohabitation is not a substitute for marriage but is a taste
of married life to see whether they enjoy it or not. Roughly 60 percent
of the survey respondents cohabit for no more than half a year, and then
some break up,” Shen said.
四分之三 的接受访谈者同居不超过三个月,一些人在那未来就分别了。”沈可代表。

In the heyday of his activity, JohnD. Rockefeller said that “the ability
to deal with people is as purchasable a commodity as sugar or coffee.”
“And I will pay more for that ability,” said John D., “than for any
other under the sun.”


Zhang Fuhong, 39, a veterinarian who graduated from Shandong
Agricultural University, started his professional career in 2012 and now
owns a pet hospital in Liaocheng.

Wouldn’t you suppose that every college in the land would conduct
courses to develop the highest-priced ability under the sun? But if
there is just one practical, common-sense course of that kindgiven for
adults in even one college in the land, it has escaped my attention up
to the present writing.

But what about people who grew up pet-less, but have adopted pets as
adults? Luckily for those, the survey showed that current pet ownership
can also help with professional success.

It’s not a very respectable job in many people’s eyes, Zhang said. But
it’s very easy to find a job if you study to be a veterinarian.

The University of Chicago and the United Y.M.C.A. Schools conducted a
survey to determine what adults want to study.


Xiong said some veterinary medicine graduates don’t end up providing
direct medical services, instead opting for jobs as civil servants or
veterinary medicine researchers, aggravating the country’s shortage of

That survey cost $25,000 and took two years. The last part of the survey
was made in Meriden, Connecticut. It had been chosen as a typical
American town. Every adult in Meriden was interviewed and requested to
answer 156 questions — questions such as “What is your business or
profession? Your education? How do you spend your spare time? Whatis
your income? Your hobbies? Your ambitions? Your problems? What
subjects are you most interested in studying?” And so on. That survey
revealed that health is the prime interest of adults and that their
second interest is people; how to understand and get along with people;
how to make people like you; and how to win others to your way of

According to the research, 86 percent of current pet parents surveyed
said owning pets helps them stick to a routine, better manage their
time, and more efficiently multitask. But even if you don’t think your
pet has directly helped you, your coworkers’ knowledge that you have a
pet may actually be beneficial for your career. In fact, 80 percent of
people surveyed said they “feel more connected to colleagues who are pet
owners,” and 79 percent of those surveyed believe that fellow co-workers
who have pets are “hard workers.”

Compared with doctors for people, veterinarians need to treat different
kinds of animals and a wide variety of diseases, Xiong said. To some
extent, they must have more professional knowledge and need more

So the committee conducting this survey resolved to conduct such a
course for adults in Meriden. They searched diligently for a practical
textbook on the subject and found — not one.Finally they approached one
of the world’s outstanding authorities on adult education and asked him
if he knew of any book that met the needs of this group. “No,” he
replied, “I know what those adults want. But the book they need has
never been written.”


He said that veterinary medicine schools in the country should be
equipped with more laboratory equipment and students should have a
chance to gain more clinical experience to help ease the shortage.

I knew from experience that this statement was true, for I myself had
been searching for years to discover a practical, working handbook on
human relations.

The demand for practitioners shows no signs of slowing.

Since no such book existed, I have tried to write one for use in my own
courses. And here it is. I hope you like it.

The number of pets in China has increased by 12 percent every year for
10 years, Beijing Youth Daily reported in March. China has become the
world’s third-largest pet market, just behind the United States and
Japan, with the sales of supplies for dogs and cats reaching 172 billion
yuan in 2016.

In preparation for this book, I read everything that I could find on the
subject — everything from newspaper columns, magazine articles, records
of the family courts, the writings of the old philosophers and the new
psychologists. In addition, I hired a trained researcher to spend one
and a half years in various libraries reading everything I had
missed, plowing through erudite tomes on psychology, poring
over hundreds of magazine articles, searching through countless
biographies, tryingto ascertain how the great leaders of all ages had
dealt with people. We read their biographies. We read the life stories
of all great leaders from Julius Caesar to Thomas Edison. I recall that
we read over one hundred biographies of Theodore Roosevelt alone. We
were determined to spare no time, no expense, to discover every
practical idea that anyone had ever used throughout the ages for winning
friends and influencing people.

Xin Wen contributed to this story.

I personally interviewed scores of successful people, some of them
world-famous — inventors like Marconi and Edison; political leaders
like Franklin D. Roosevelt and James Farley; business leaderslike Owen
D. Young; movie stars like Clark Gable and Mary Pickford; and
explorers like Martin Johnson — and tried to discover the techniques
they used in human relations.

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From all this material, I prepared a short talk. I called it “How to Win
Friends and Influence People.”I say “short.” It was short in the
beginning, but it soon expanded to a lecture that consumed one hour and
thirty minutes. For years, I gave this talk each season to the adults in
the Carnegie Institute courses in New York.


I gave the talk and urged the listeners to go out and test it in their
business and social contacts, and then come back to class and speak
about their experiences and the results they had achieved. What an
interesting assignment! These men and women, hungry for
self-improvement, were fascinated by the idea of working in a new
kind of laboratory — the first and only laboratory of human
relationships for adults that had ever existed.

This book wasn’t written in the usual sense of the word. It grew as a
child grows. It grew and developed out of that laboratory, out of the
experiences of thousands of adults.

Years ago, we started with a set of rules printed on a card no larger
than a postcard. The next season we printed a larger card, then a
leaflet, then a series of booklets, each one expanding in sizeand scope.
After fifteen years of experiment and research came this book.

The rules we have set down here are not mere theories or guesswork. They
work like magic. Incredible as it sounds, I have seen the application of
these principles literally revolutionize the lives of many people.

To illustrate: A man with 314 employees joined one of these courses. For
years, he had driven and criticized and condemned his employees without
stint or discretion. Kindness, words of appreciation and encouragement
were alien to his lips. After studying the principles discussed in this
book, this employer sharply altered his philosophy of life. His
organization is now inspired with a new loyalty, a new enthusiasm, a new
spirit of team-work. Three hundred and fourteen enemies have been turned
into 314 friends. As he proudly said in a speech before the class:
“When I used to walk through my establishment, no one greeted me. My
employees actually looked the other way when they saw me approaching.
But now they are all my friends and even the janitor calls me by my
first name.”

This employer gained more profit, more leisure and — what is infinitely
more important — he found far more happiness in his business and in his

Countless numbers of salespeople have sharply increased their sales by
the use of these principles. Many have opened up new accounts —
accounts that they had formerly solicited in vain.Executives have been
given increased authority, increased pay. One executive reported a large
increase in salary because he applied these truths. Another, an
executive in the Philadelphia Gas Works Company, was slated for
demotion when he was sixty-five because of his belligerence, because of
his inability to lead people skillfully. This training not only saved
him from the demotion but brought him a promotion with increased pay.

On innumerable occasions, spouses attending the banquet given at the end
of the course have told me that their homes have been much happier since
their husbands or wives started this training.

People are frequently astonished at the new results they achieve. It all
seems like magic. In some cases, in their enthusiasm, they have
telephoned me at my home on Sundays because they couldn’t
wait forty-eight hours to report their achievements at the regular
session of the course.

One man was so stirred by a talk on these principles that he sat far
into the night discussing them with other members of the class. At three
o’clock in the morning, the others went home.But he was so shaken by a
realization of his own mistakes, so inspired by the vista of a new and
richer world opening before him, that he was unable to sleep. He didn’t
sleep that night or the next day or the next night.

Who was he? A naive, untrained individual ready to gush over any new
theory that came along? No. Far from it. He was a sophisticated, blase
dealer in art, very much the man about town, who spoke three languages
fluently and was a graduate of two European universities.

While writing this chapter, I received a letter from a German of the old
school, an aristocrat whose forebears had served for generations as
professional army officers under the Hohenzollerns. His letter, written
from a transatlantic steamer, telling about the application of these
principles, rose almost to a religious fervor.

Another man, an old New Yorker, a Harvard graduate, a wealthy man, the
owner of a large carpet factory, declared he had learned more in
fourteen weeks through this system of training about the fine art of
influencing people than he had learned about the same subject during his
four years in college. Absurd? Laughable? Fantastic? Of course, you
are privileged to dismiss this statement with whatever adjective you
wish. I am merely reporting, without comment, a declaration made by a
conservative and eminently successful Harvard graduate in a public
address to approximately six hundred people at the Yale Club in New York
on the evening of Thursday, February 23, 1933.

“Compared to what we ought to be,” said the famous Professor William
James of Harvard, “compared to what we ought to be, we are only half
awake. We are making use of only a small part of our physical and mental
resources. Stating the thing broadly, the human individual thus lives
far within his limits. He possesses powers of various sorts which he
habitually fails to use,”

Those powers which you”habitually fail to use”! The sole purpose of this
book is to help you discover, develop and profit by those dormant and
unused assets,

“Education,” said Dr.John G. Hibben, former president of Princeton
University, “is the ability to meet life’s situations,”

If by the time you have finished reading the first three chapters of
this book — if you aren’t then a little better equipped to meet life’s
situations, then I shall consider this book to be a total failure so far
as you are concerned. For “the great aim of education,” said Herbert
Spencer, “is not knowledge but action.”

And this is an action book.


Jan 05 2017  2147字 | 累计 2722字